LGBTQ+ youth experience more stressors than their cis-hetero peers and often see smoking as anxiety-reducing and a quick go-to for connection (“got a light?”) The last thing they want to see is messaging around smoking’s health detriments, with many acknowledging they’ll quit in the future. But if the older self could have a conversation with their younger self — what would they say?

In partnership with The Ontario Tobacco Research Unit & The Canadian Cancer Society, the Expand Project is an initiative to start a dialog within queer and trans communities about smoking cessation.

Agency: Art & Science
CD: Suzy Malik
Strategy: Spence Saunders

Foot Locker / Szn Refresh

Time for a season refresh and a wardrobe refresh — especially after bunkering down for a couple of years. A community-oriented approach, Foot Locker approached various influencers of all ages and stages and invited them to participate in the latest fall-winter apparel campaign.

Agency: Trevor//Peter
CD: Troy Palmer

It’s the end-of-year campaign everyone can’t wait to share with their friends and family. After another year of pandemic restrictions, Spotify leaned into the celebrating the ‘normal’, regardless of what that looks like. Seal sounds while you’re working out? Elevator music while you’re in the bathroom? Listen, it’s been a very “weird” few years, so let’s celebrate normalizing everyone’s unique behaviours.

Agency: Trevor//Peter
CD: Troy Palmer

We travelled to the Canadian Arctic to show you how 4MATIC all-wheel drive enables drivers to witness, experience and share the moments that matter. Content was housed on its own dedicated editorial-style microsite that was a huge departure from their usual brand guidelines.

VISIT THE EXPERIENCE: 4matic.ca/thatmoment
+ 2018 Google Awards for Best Performing Ad

Agency: BBDO Toronto
Creative Leads: Angela Hamill, Ian Martin
AD: Jinah Lee
Copy: Jason Ip, Matt Prokaziuk

Partners:
D.O.P: Christopher Lew
Editor: Matthew Dell
Original Music Score: Imprint Music
VFX: Nice Shoes

All of the gigs and none of the overages. Freedom Mobile’s a challenger brand, so sometimes you enlist Will Arnett to help swing that sledgehammer.

Agency: Bleublancrouge + Rain43
Creative Leads: Jane Murray, Dave Stubbs, Duncan Porter
ADs: Chris Barrett, Natasha Wittke
Copy: Jason Ip, Megha Kumar

Vendors:
Production Company: Steam Films
Director: Geordie Stephens
Editor: Married To Giants
Post Production: Wingman VFX
Audio: Vapor RMW
Photography: Westside

BIG GIG 3.0 BRAND CAMPAIGN
Canadians are polite AF - we'll pay outrageous sums for paltry amounts of data. But with Freedom, you have the leg-up on money and data.

Agency: Bleublancrouge + Rain43
Creative Leads: Dave Stubbs, Duncan Porter
AD: Chris Barrett, Natasha Wittke
Copy: Jason Ip, Megha Kumar
Audio: Vapor RMW
Photographer: Matt Barnes

DIGITAL CAMPAIGNS
It’s 2018 – and no one likes a case of the FOMO. In this series of digital campaigns, we were tasked to create a platform for all flash sales, offers and contest giveaways to live on – either in response to competitors, or during a period where there’s a sales slump. Turns out FOMO really is a bitch, people are all Friyay-like and pop-ups are still relevant, because each time we garnered more contest entries than the previous contest, lifted sales above targets and/or achieved 100% sell-through.

Agency: Bleublancrouge + Rain43
AD: Chris Barrett

25TH ANNIVERSARY PARTY

To celebrate a 25-year partnership between a data-first creative agency and a financial institution trying to lose its image as an old bank, we threw a party using RFID, UHF technology and client data to bring 1:1 experiences and personalization to life. 

Agency: FCB/SIX
CD: Ian Mackenzie
AD: JC Pinheiro

CARTE BLANCHE ENTRY

CIBC Investor’s Edge is a channel for self-directed investing. Using real-time data, the billboard would display a stock ticker that updates every minute to a stock that’s trading up at a price that matches the current time. 

Agency: FCB/SIX
AD: JC Pinheiro

NETWORK COMPETITIVE CAMPAIGN

Why pay more with the big guys for the same 4G coverage? And where better to say that than at the mall? 

Agency: Camp Jefferson
ACD: Julie Nikolic
AD: Taylor Nihls

SHOCK-FREE DATA

We launched Shock-Free Data to coincide with headlines about people getting hit by cars and trespassing onto private property thanks to Pokemon Go. We capitalized on people’s gaming and unfortunate misery and made 6s bumpers: "you might be maimed, but at least you're not going over your data!"

Agency: Camp Jefferson
ACD: Julie Nikolic
AD: Taylor Nihls

SOCIAL POSTS

Formally launched a social campaign to be more inline with the new brand positioning. More happy, less El-Tabador-y. 

Agency: Camp Jefferson
Strategy: Laura Muirhead
AD: Luke Woodard, Taylor Nihls

To generate buzz around the imminent arrival of Mercedes me, an app that allows the 1% to remote start, lock/unlock, and do a bunch of other cool things to their Benz, we created an experience at the Autoshow that put the app in the spotlight.

Make Me Yours, Mercedes Me Keychain
Attendees were able to take a selfie and get it live-lasered on a wooden keychain as a 'Mercedes me' takeaway.

Live Demonstration of Mercedes Me
MB technology transcends borders. We set-up the Mercedes me app on a giant display, so attendees could trigger the app to a parked car being live-streamed 5,000 km away. 

Agency: BBDO Toronto
Creative Leads: Angela Hamill, Ian Martin
AD: Stuart Thursby, Bronwyn Anderson
Writers: Owen Milburn, Jason Ip
Vendors: MakeLab, Piddi Design

Chatr Mobile App Launch

To help Chatr launch their new mobile app, we created a series of super short humour-tinged vignettes to showcase each feature, as opposed to a 60-second boring AF instructional video (like they asked for).

Agency: BBDO Toronto
CD: Trent Thompson, Dani Gaede
AD: Isaiah Lim
Production: Flare (BBDO)

Heart of our Nation Coin

Integrated campaign to sell Canada 150 coins. Achieved 100% sellthrough. Yay coins! Yay shiny!  

Agency: FCB/SIX & FCB Montreal
CD: Ian Mackenzie
AD: Sebastien Robillard